For the 4th Net Zero City Expo, NOVA DESIGN curated "From Earth to Taste" for Taiwan Tea Corporation. Set within an international platform centered on technology and sustainability, the project introduced a tea culture experience through a VIP hospitality space, emphasizing terroir and sensory perception.
Beyond brand presentation, the project integrates curatorial thinking with interactive experience design—elevating Taiwanese tea from a product to a cultural narrative rooted in origin and craftsmanship. By translating these values into a language accessible to a global audience, the project serves as a strategic initiative to position Taiwan tea on the international stage.
Packaging and Exhibition Design
From Earth to Taste
CLIENT
客戶
Taiwan Tea Corporation
SCOPE OF WORK
專案內容
From Earth to Taste
Curatorial Concept and Design Execution
Four mountains in Taiwan, four ways the land responds.
Four tea factories in Taiwan, four expressions of flavor.
Flavor Profiling Interaction | Personalized Tea Discovery
An interactive quiz guides visitors to explore Taiwan tea through their own taste preferences. By linking personalized results to curated tea categories, complex flavor profiles are made intuitive and easy to understand—creating a more engaging and memorable learning experience.
Lightbox Flipbook | Communicating Origin Through Interaction
A lightbox-integrated flipbook introduces visitors to tea estates across Taiwan’s diverse regions and elevations. Through a paced, tactile reading experience, complex origin stories are translated into an intuitive and engaging format, strengthening both understanding and brand connection.
NFC Interaction | Extending the Experience Digitally
NFC-enabled touchpoints connect the physical exhibition to digital content, offering deeper insights into tea production and heritage. This integration expands beyond spatial limitations, using rich media to enhance storytelling and deepen audience engagement.
Limited Edition Gift Set | Translating Terroir Through Mountain-Inspired Form
Developed as an extension of the exhibition, the limited-edition gift set responds to premium gifting contexts with a rigid box structure that enhances both unboxing ritual and collectability. The visual design draws from the four tea estates of Taiwan Tea Corporation, transforming variations in altitude into layered mountain forms—positioning the packaging as both a product container and a medium for expressing origin and terroir.
From a production perspective, the structure is engineered for durability across handling, stacking, and international transport, while preserving the natural tactility of paper. Subtle detailing, including pearlescent foil accents along the ridgelines, introduces soft reflective shifts under changing light—evoking the misty atmosphere and humidity of Taiwan’s mountain landscapes.
Tea Cards | An Informational and Collectible Brand Extension
Accompanying each tea selection, the tea cards integrate estate imagery, flavor notes, and elevation data—extending the exhibition content into a compact, accessible format. Clear and structured layouts transform dispersed information into an intuitive reading experience.
Designed with collectability in mind, the cards can be connected to form a continuous mountain ridgeline when all four are assembled, reinforcing the overall narrative while enhancing interaction and value as a keepsake.
Key Visual Extension | Building a Cohesive Cross-Media Identity
The “Tea Mountain” graphic, developed from Taiwan Tea Corporation’s brand logo, integrates the imagery of tea-growing landscapes with the island’s topography—establishing a distinctive visual language aligned with the From Earth to Taste theme.
This motif is further translated into a three-dimensional installation, with a wooden tea mountain centerpiece crafted by NOVA DESIGN’s model engineering team as a focal point within the exhibition space. The visual system is also consistently applied across touchpoints—including cup sleeves and staff apparel—ensuring a unified and recognizable brand presence throughout the experience.