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What we thought about Design?
Design merges art and science, tangible or intangible, creating moments of wonder and inspiring imagination.
At NOVA DESIGN, design is born from curiosity and imagination. The seemingly ordinary sparks creativity, while our pursuit of excellence and vision for the future extend design’s possibilities without limit.
Our mission is to tell ideas, convey culture, and shape tomorrow through design. In every collaboration, we transform concepts from zero to one, bringing dreams to life with elegance and impact.
Perceptive Industrial Design
Industrial design is more than aesthetics—it’s about understanding users. From core preferences to behaviors and lifestyles, we uncover insights that shape every project. Our goal is to create work that explores new possibilities while becoming a crafted art that enriches everyday life.
Intentional Visual Planning
We uncover new ways to communicate within every core need. From corporate identity to product packaging, interface visuals, and color strategy, NOVA combines creative insight with refined aesthetics. Through thoughtful composition and strategic color planning, we help clients express their brand values clearly, efficiently, and with impact.
MILESTONES
2025
05
2024
12
2023
12
2023
11
2023
10
2019
12
2013
09
2012
07
2011
09
2008
11
2004
11
2003
11
2003
09
2003
12
2003
06
1998
12
1988
08
2025
05
International Debut at ATxSG
Marking our first overseas exhibition, NOVA DESIGN debuted at ATxSG (Asia Tech x Singapore), Asia's premier technology flagship event. This strategic expansion aimed to amplify our international visibility and cultivate new opportunities for cross-domain collaboration on a global scale.
2024
12
A Year of Design Excellence
At our global headquarters, we celebrated a milestone year of prestigious awards. In mobility, the SYM DRGBT became Taiwan’s first two-wheeled vehicle to win the Red Dot Design Award, alongside the Golden Pin Design Award for the ADXTG. Our product design prowess was further recognized as the Aqive "Qi Ease" earned a Silver at the New York Product Design Awards, showcasing our continued innovation and global influence.
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總經理 Ivan 帶領設計團隊分享設計成果 -
DRGBT 榮獲 Red Dot Design Award
2023
12
35th Anniversary Exhibition
Marking 35 years, the "REFRESH 35" exhibition launched a new era of design thinking. By integrating our rich heritage with sustainable practices, we explored the intersection of past, present, and future. This milestone reaffirmed our commitment to cross-industry innovation and a more inclusive, circular future.
2023
11
2023 Open House Taipei
In partnership with Open House Taipei, we embraced the theme "Sustainability & Dialogue." For the first time, we opened four floors of our headquarters to the public, aligning our circular design philosophy with global sustainability. Participants gained an exclusive, immersive look at the complete lifecycle and physical reality of our design process.
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特別開放民衆入內參觀設計中心 -
總經理Ivan分享浩漢頂樓露臺美景
2023
10
Brand Identity Refresh
We redesigned our brand identity by evolving the "circle" element of our original logo. The new "N" features intersecting straight lines—representing influential rational thinking—and curves that honor our heritage and sensibility. We also updated our palette, using a vibrant yellow to symbolize creativity and purple to reflect stability and imagination.
2019
12
New Global Headquarters
The completion of our Neihu headquarters established Taiwan as the central hub for global coordination. By seamlessly linking our Shanghai and Italy studios, we strengthened our systematic design management and creative integration, solidifying NOVA DESIGN’s competitive edge on the world stage.
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浩漢設計總部坐落台北美景河岸畔
2013
09
25th Anniversary Exhibition
The Power of the Circle Our 25th-anniversary exhibition, "Design Synergy," explored the vitality and continuity of the letter "O" in NOVA. Symbolizing both outward expansion and inward convergence, the circle reflects our design philosophy: starting from a core vision, expanding through divergent thinking, and integrating multidisciplinary talents to bring ideal designs to life.
2012
07
Launching NOVA HIVE – A Creative Synergy Center
Highly Innovative Value-added Effect Established in Shanghai, this multidisciplinary "HIVE" brought together design, sociology, and marketing experts to maximize product value through collaborative intelligence.
2011
09
Shaping the Future of Mobility
At the Taipei World Design Expo, NOVA DESIGN unveiled its vision for the future of transportation. Featuring two three-wheeled concept vehicles—the e-x3 and e-v3—collaboratively developed by our Taipei and Shanghai teams, we demonstrated our prowess in turning ambitious concepts into physical reality. These prototypes explored a "third category" of mobility, bridging the gap between motorcycles and automobiles.
2008
11
20th Anniversary Exhibition
NOVA DESIGN hosted the "Design Interpretation" retrospective, tracing our journey from a local Xizhi studio to the global stage. This milestone reaffirmed our commitment to pioneering new methodologies, business models, and strategic partnerships—shattering traditional frameworks to explore the infinite possibilities of Taiwanese design.
2004
11
Expanding to Europe
NOVA DESIGN officially entered the European market with the establishment of its Italy branch, led by renowned design consultant Pierangelo Andreani.
A veteran of the industry since the 1970s, Andreani has lent his expertise to iconic names like Fiat, Pininfarina, and the De Tomaso Group, designing for legendary brands such as Maserati, Moto Guzzi, and Benelli. This 20-year partnership bridges deep European heritage with NOVA’s global vision, spanning automotive, marine, and industrial product design.
A veteran of the industry since the 1970s, Andreani has lent his expertise to iconic names like Fiat, Pininfarina, and the De Tomaso Group, designing for legendary brands such as Maserati, Moto Guzzi, and Benelli. This 20-year partnership bridges deep European heritage with NOVA’s global vision, spanning automotive, marine, and industrial product design.
2003
11
A Milestone in Taiwan’s Design History
NOVA DESIGN was invited to the inaugural Taiwan Design Expo, organized by the Design Promotion Center (now TDRI). Under the theme "Design and Life," the exhibition championed the philosophy that "innovation is everywhere and design is limitless," marking a pivotal moment in the evolution of Taiwan’s creative culture.
2003
09
The Design March
Collaborating with a leading Chinese design magazine, we launched the "Design March"—a touring exhibition housed in iconic yellow shipping containers. Traveling across 20+ cities and 40+ universities, this 50-stop lecture tour was a bold declaration of NOVA DESIGN’s global vision and commitment to the international stage.
2003
12
15th Anniversary Exhibition
We celebrated our 15th anniversary with a landmark exhibition, "Innovation Everywhere." This event served as an intellectual exploration of modern living, redefining how form, material, and aesthetic value shape the world around us.
2003
06
Establishing a Powerhouse in Shanghai
NOVA DESIGN expanded its footprint with a 5,000 sqm facility in Shanghai International Automobile City. This strategic hub offers end-to-end services—from market research to engineering. By harmonizing local manufacturing with our signature design management, we’ve created a seamless value chain for our clients.
1998
12
Leading with Precision
As the first in the industry to receive ISO 9001/14001 certification from TUV Rheinland, we redefined design through standardized processes. This commitment to excellence became the blueprint for our internal Knowledge Management system, ensuring consistent quality across all global projects.
1988
08
The Foundation
Established in 1988, NOVA DESIGN began with a core focus on industrial design. By integrating global talent with Italian design philosophy and Japanese prototyping precision, we built a formidable foundation for product development and innovation.
