ABS Series Advertisement (3)

For scooter riders, BOSCH ABS is an essential but often overlooked feature. Our team crafted a creative, scenario-driven ad that clearly demonstrates ABS in action, raising awareness of its importance and reminding consumers to prioritize motorcycle safety.

BRAND 品牌

BOSCH

SCOPE OF WORK 專案內容

Relatable Stories for Engagement

Effective video marketing starts with understanding communication needs and campaign goals. Our team applies design thinking and research—audience analysis and client interviews—to shape clear concepts.

Although BOSCH is the leading ABS brand, scooter riders often see ABS as an invisible, hard-to-describe feature. The film’s main goal is to raise awareness of ABS and highlight its importance in choosing a scooter.

Based on this, we developed the “Plan B Emergency” concept: BOSCH ABS acts as the last line of defense in critical moments. The campaign reframes ABS from a “cost” to a “safety” feature, reminding consumers to always have a Plan B to protect their loved ones.

The ad, with the slogan “Some things in life can be replaced, but safety cannot,” was well received for its moving story, vivid characters, and strong viewer engagement. Presented in three chapters, the series extends the campaign’s reach, maximizing both marketing impact and audience discussion.

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