A launch teaser for the all-new SYM DRGBT, using visuals to communicate its core design concept inspired by the “dragon.”
With a bold, commanding debut, the film reinforces DRGBT’s standout status and elevates brand perception. With fully upgraded design and performance, the new generation evolves to the next level—positioning itself as a headline-making model set to ignite the market once again.
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DRGBT Design Concept
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專案內容
The redesigned DRGBT strengthens its biomimetic “dragon” concept. In the film, we feature designer interviews—letting the creators explain the idea firsthand—to reveal the model’s core spirit and deepen audience connection. This approach builds aspiration among target riders while conveying its positioning as a white-plate scooter with superbike DNA.
The film reveals the design concept and key features behind DRGBT, showing how it evolves the model’s legacy through a bold “dragon” interpretation. From fang-inspired headlights and breathing-like taillights to a uniquely styled speedometer, every detail is crafted to align with the theme.
Through this film, SYM demonstrates its ability to stay ahead by creating strong emotional connections with consumers.
While communicating the design through a strong brand narrative, the film also conveys the product’s core spirit in an emotional way. By interweaving designer interviews, hand sketches, and close-up details of the bike, it bridges concept and final product—helping viewers understand the deeper design thinking and the dedication to meeting riders’ expectations.
