TISSOT Brand Ad

Targeting the brand’s core audience, the video explores consumers’ mindsets and needs, emphasizing the importance of mastering one’s time. Through Kun-Da Hsieh’s personal lifestyle, it illustrates balancing life’s pace—pursuing goals with determination while also allowing moments of calm and self-reflection—showcasing the charm and confidence of a mature man. Interwoven throughout different pacing scenes are close-up shots of the watch, highlighting the Seastar 2000’s sophistication and elegance.

Before script development, the production team analyzed the ambassador’s character traits to create a clear and recognizable persona, integrating it seamlessly into the concept and with the product. The design uses key voice-over highlights to achieve a structured narrative in the video, balancing the proportions of voice, talent, and product on screen.

The video specifically highlights moments of stillness, where the ambassador immerses himself underwater, focusing on his own time—as if time itself is suspended. Filmed from a first-person perspective, the underwater scenes showcase the watch’s diving functionality. This segment was shot on location in Orchid Island following site scouting, demonstrating the team’s professional filming skills and the execution of the script, while creating a refined and immersive visual atmosphere.