FIDDLE Launch Event Film

Getting to the core of the bike’s design: why create something new?

Looking back at the design philosophy, what people consider “classic” was actually groundbreaking innovation at the time, which, over time, became recognized as a true classic.

The all-new Fiddle model centers around the concept of “Fiddle.” To reflect the bike’s exterior design theme, the video incorporates elements related to violins and sheet music in post-production, using musical “movements” to segment the design explanation. The text cards feature staff lines and musical notations, immersing viewers in the elegance conveyed by the violin and music.

Beyond showcasing the bike’s design details, we aimed to build anticipation for the reveal. During filming, we used subtle, partial shots to spark curiosity about the bike, creating a greater sense of surprise when it was finally unveiled.