Gift Packaging
Event Gift Packaging Design
NOVA DESIGN developed the VIP gift packaging for the 2026 Taiwan Design Expo. Building on the event’s existing visual identity, we refined the graphics, colors, and packaging structure to create a cohesive design system that brings together a diverse range of products from different industries.
Designed around the visitor experience, the packaging takes the form of a reusable tote bag, offering space for gifts, brochures, and other items collected throughout the exhibition.
Semi-transparent mesh reveals the color-coordinated gift boxes inside, creating subtle visual layers with the event’s key graphics. This approach brings together products of various shapes and sizes within a cohesive visual identity.
Designed for a younger audience, the bag features comfortable shoulder straps made from vibrant, glossy webbing. The Taiwan Design Expo logotype extends along the straps, transforming a functional detail into a distinctive graphic element.
