Every unboxing is a moment of joy!
NOVA DESIGN developed this vibrant gift set for Taiwan Tea Corporation’s new tea and coffee crystal powder series. Centered around the concept of a "Fortune Wheel," the packaging incorporates an interactive element that turns a simple product into an engaging experience.
Visually, the design utilizes bold, high-contrast color blocking to differentiate each beverage variety. The striking palettes and modern aesthetic create immediate visual impact, ensuring the product stands out with a contemporary and energetic presence.
Product Packaging
Tea Gift Box (茶樂盛典禮盒)
The drawer-style structure features dual-sided product info, ensuring clarity from any opening angle. Inside, miniature cup-shaped packaging uses a color-coded system that mirrors the outer "Fortune Wheel," strengthening brand cohesion. This orderly arrangement offers a sophisticated visual rhythm, enhancing the premium feel of the collection.
