中國市場的廣大與多樣性讓產品開發充滿了挑戰與不確定。而在浩漢，只有一個關鍵字可以提供答案，那就是「消費者」，浩漢以資源整合的綜效，從市場調研到生產鍊的精確掌握，浩漢為終端使用者解決問題，並提供符合經濟效益與成本的設計答案，為生產者與使用者創造雙贏。 浩漢與美的以及宗申建構的策略合作伙伴關係，讓浩漢得以深入產品設計研發製造的每一環節，成為客戶的設計部門，並為之量身打造一套極具競爭力的設計研發與評價系統。

Chinese Market Strategy
Today's markets are so competitive that successful design involves much more than just aesthetics - it requires strategic management of the entire design effort. Based on a strategic partnership, Nova works as the internal design department of its clients. The company gained access to Nova's experience and know-how without the cost of acquiring its own talent, or spending time developing in-house design processes. And unlike working with smaller design shops, Nova brought to the forefront a strong process-oriented approach to design; the result of previous collaborations with some of the world's biggest - and most demanding - brands.